Privacy & Data Protection Policy

NOMADICAL TRACKS

Privacy Notice

Effective Date: 15 April 2026

1. Data Controller Structure

Nomadical Tracks operates as an independent travel consultant of Jamie Wake Travel (Wake Enterprises Limited).

The data controller relationship is as follows:

  • Jamie Wake Travel is the primary Data Controller for all booking, payment, and travel fulfilment data. See their Privacy Policy here.
  • Nomadical Tracks is the Data Controller for its own website, marketing activities, enquiries, and customer relationship management systems.
  • Where a booking is made, personal data is transferred to and processed by Jamie Wake Travel for the purpose of travel fulfilment and compliance.

Each party is responsible for its own compliant handling of personal data within its defined scope.

2. Information We Collect

We collect and process personal data in the following contexts:

2.1 Website & Enquiries

When you use our website or contact us directly, we may collect:

  • Name and contact details (email, phone number)
  • Travel interests and destination preferences
  • Enquiry information submitted via forms
  • Communication history
  • Marketing preferences and consent records
  • Website usage data (IP address, browser type, device information)

2.2 Marketing & CRM Data

Where you opt in, we may collect and store:

  • Email address and communication preferences
  • Newsletter engagement data (opens, clicks)
  • Marketing interaction data (where consent is provided)
  • WhatsApp contact details (if explicitly consented)

This data is used solely by Nomadical Tracks for marketing and communication purposes.

2.3 Booking & Travel Data

When you proceed with a booking, the following data may be collected and processed by Jamie Wake Travel:

  • Full identity details (name, date of birth, passport details where required)
  • Travel itineraries and booking details
  • Accommodation and transport preferences
  • Special category data (dietary, medical, accessibility requirements)
  • Emergency contact details

This data is processed under Jamie Wake Travel’s Privacy Policy and systems.

3. How We Use Your Information

Nomadical Tracks uses your data to:

  • Respond to enquiries and provide travel information
  • Manage website interactions and user experience
  • Send marketing communications where consent has been provided
  • Build and manage customer relationships
  • Analyse website performance and improve marketing effectiveness

Jamie Wake Travel uses booking data to:

  • Process and fulfil travel bookings
  • Arrange travel services with suppliers
  • Handle payments and financial compliance
  • Provide customer support relating to confirmed bookings

4. Lawful Basis for Processing

We process personal data under the following lawful bases:

  • Consent – for marketing communications, newsletters, and optional tracking
  • Contractual necessity – where processing is required to respond to enquiries or progress bookings
  • Legitimate interests – for website analytics, service improvement, and customer relationship management
  • Legal obligation – where required for financial, tax, or regulatory compliance (handled by Jamie Wake Travel for bookings)

5. Marketing Communications

We may send marketing communications where you have explicitly opted in.

This may include:

  • Travel inspiration and destination content
  • Offers and curated travel ideas
  • Newsletters and updates
  • WhatsApp messages (only where consent is provided)

Marketing is managed exclusively by Nomadical Tracks using platforms such as email marketing providers and analytics tools.

You may withdraw consent at any time via unsubscribe links or by contacting us directly.

6. Website Analytics & Tracking

We use analytics and tracking technologies on our website to understand user behaviour and improve performance.

These may include:

  • Google Analytics (or similar analytics tools)
  • Meta Pixel or equivalent advertising tracking tools
  • Email tracking technologies (e.g. Brevo open and click tracking)

These tools may collect information such as:

  • Pages visited and time spent on site
  • Device and browser information
  • Interaction with content and marketing materials

Where required by law, these tools are only activated with your consent via our cookie consent mechanism.

7. Cookies

Our website uses cookies to:

  • Ensure core website functionality
  • Analyse website performance
  • Support marketing and advertising activities (with consent)

You can manage your cookie preferences at any time via our cookie settings tool or browser controls.

For full details, please refer to our Cookie Policy.

8. Data Sharing

We may share personal data where necessary with:

Nomadical Tracks

  • Email marketing providers
  • CRM and website analytics platforms
  • Communication tools (including WhatsApp providers where applicable)

Jamie Wake Travel

  • Airlines, hotels, transport providers, and tour operators
  • Destination Management Companies (DMCs)
  • Insurance providers (where relevant)
  • Emergency or medical services where required

All sharing is limited to what is necessary for the relevant purpose.

9. International Data Transfers

Where personal data is transferred outside the UK or EEA, appropriate safeguards are used, including:

  • Standard Contractual Clauses (SCCs)
  • Equivalent protections under UK GDPR-compliant agreements

This applies to both marketing tools (Nomadical Tracks) and travel suppliers (Jamie Wake Travel ecosystem).

10. Data Retention

We retain personal data only for as long as necessary:

  • Enquiry and marketing data: until consent is withdrawn or deemed inactive
  • Website analytics data: in line with provider retention settings
  • Booking and financial data: retained by Jamie Wake Travel for up to 7 years in accordance with legal obligations

11. Data Security

We implement appropriate security measures including:

  • Secure systems and encrypted data storage where applicable
  • Access controls limiting data to authorised personnel only
  • Use of trusted third-party providers with GDPR-compliant safeguards
  • Secure transfer of booking data to Jamie Wake Travel systems

12. Your Data Protection Rights

You have rights under UK GDPR including:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to object
  • Right to data portability
  • Right to withdraw consent

Requests relating to marketing and website data will be handled by Nomadical Tracks.
Requests relating to bookings may be handled in coordination with Jamie Wake Travel as the primary controller.

13. External Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies separately.

14. Complaints

If you have concerns about how your data is handled, please contact us first so we can resolve the issue.

You also have the right to complain to:

Information Commissioner’s Office (ICO)
www.ico.org.uk

15. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. Updates will be posted on this page with a revised effective date.